Our Capabilities & Services

Qualitative Market Research

FOCUSED GROUP DISCUSSIONS

 

Takes advantage of the dynamics in the group to stimulate insight generation. It is useful in identifying group norms, eliciting opinion about group norms and discovering different reactions within the group.

 

 

ETHNOGRAPHIC STUDIES

 

A research method based on observation of people in his natural environment to understand his world and how he makes sense of it.

 

 

IN-DEPTH INTERVIEWS

 

Puts the respondent in the role of an expert, from whom the student (the interviewee) aims to learn in-depth the person’s opinion, experiences, feelings on the research topic.

Quantitative Market Research

Market & Positioning Studies

 

UAI

Pricing Research

Conjoint

Segmentation

 

Program Impact Studies

 

Pre- and Post-Evaluation

Pre-Launch Studies

 

Concept Test

Product Test

Ad Test

 

Brand Health Studies

 

Brand Health Monitoring

Customer Satisfaction

Mystery Shopping

 

There are many ways we can be your partner

- Full Service Market Research

- Data Collection / Fieldwork

- Market Research Planning

- Market Research Project Management  (local or multi-country research)

- Market Research Services

FGD moderation

In-Depth interviewing

Analysis & report writing (Quali/Quanti)

Simultaneous translation (Filipino to English)

Transcribing (Filipino & English only)

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